“IL PANETTO” 🥐
Personal Work

The brief, created by @designerbriefs:
Create a modern, rustic, & minimalist brand identity & loyalty card for “Il Panetto”, an Italian bakery that offers authentic Italian baking. Made for food enthusiasts & lovers of Italian cuisine.

The work:
From what I’ve found, “Il Panetto” means “small loaf” in Italian so I really wanted to play into that and designed a tiny loaf held between two fingers. For typography, I opted for a sans serif font for a friendly, rustic, homey feel, pairing it with an elegant script font to elevate the brand’s personality. The colour palette includes red, white, and a refreshing light blue, inspired by Italy’s stunning beaches, offering a unique twist on traditional Italian colours.

Deliverables: Logo with different variations, Colour Palette, Menu Design, Loyalty Card Design.